Exersise 3 - Alignment

Reflection 1: Appropriate Typeface

Here is my solution to the previous post. With the use of elegant and softer typefaces the feeling of fear and worry is broken. A more peaceful and safe, even inviting feeling is achieved. Its even more appropriate because the practice is not just a dental surgery but a COSMETIC dental surgery, highlighting the fact of beauty.   

Reflection 1: Inappropriate Typeface

Here is a sign for a cosmetic dentistry practice. Its distressed and almost psychotic appearance terrifies me, a feeling I do not want to experiences when about to go into surgery. I would like to feel calm and my mind to be at ease. This sign achieves the exact opposite.

   

Exercise 2: Lists

Exercise 1: Hierarchy

Project 1 Decontrution Poster

More examples of obscured text and busy designs from McSweeny's

Project 1: Deconstruction Poster

The Believer
Work from McSweeny's on the magazine 'The Believer'

The designs are always very busy and filled with ornaments.

Project 1: Deconstruction Poster

Work from McSweeney's
Some traditional earlier work from the designer I found quite interesting : 

Both simple and intricate design are seen.

Project 1: Deconstruction Poster
My assigned  piece of work and the official site of the design team,  McSweeney's :

 

http://www.mcsweeneys.net/